We can Mc a difference!

These are exciting times that we are living indeed. The country's on the go to keep pace with the rest of the world. We are on the way to becoming the Paris of South-east Asia, but without the racism/exclusivity, the Las Vegas of the Orient, but without the sleaze, packed with Asia's equivalent of MIT. We have an iconic building to rival Sydney's Opera House. We are creating our very own Central Park. We aim to become the regional bio hub, trade hub, banking hub, infotech hub, education hub, with an immigrant-friendly attitude just like America, but without the crime, political discontinuity/uncertainty, guns, drugs, and loose morals.

i support the effort to emulate all these world-class examples as a positive guideline for progress. But this also sounds like an overdose of brand-hijacking in hopes that such a rich amalgam will spawn a uniquely cosmopolitan city. i'm confident it will become like no other.

But that's beside the point, sorry i got carried away.

The point is, times are changing, once again. Nowadays, the government is actively engaging the public, parents know better than teachers how a child should be taught, pubs smell more like calamari sweatshops, planets are going to get a new definition, audience votes matters more than any panel of experienced judges and McDonald's fries no longer contain beef extract.
(pause 1 min to let it all sink in...)
Yesh, that's right. NO MORE BEEF EXTRACT! Sigh, things will never be the same again (yet again) In their latest attempt to spread it's very own culture of healthy living and healthy eating across the world, it seems like Mac's has reinvented the original french fries. Go taste the difference!

The consequences of this seemingly small adjustment is far-reaching and flooding my head. No more beef extract. Less beef produced? Or rather less usage of cow parts excluded from the wholesome beef patties production process? Where do these cow parts then go? More into patties? Down the drain? Up in smoke? Back to cow-feed? Or maybe less cows killed? Less cow ranches? More workers laid off? More unemployment? Less methane produced? Less global warming? Less water pollution? Less water-bourne diseases? Less mad-cow disease? Increase overall human quality of life? Perhaps Mac's has really done a good service for humankind?

Here's an online MacDonald's flashgame i was introduced to. An interactive game that takes a swipe at the beleagured Multi-National Corporation image of profits over principles. It reveals the complexity that goes behind how each burger arrives on your tray and how in the process you inevitably incur the ire of many concerned members of the public. i love the game. i think that part of the reason why the creators were not sued is because they had actually created empathy for Macs. It's message is clear: it is still not easy running an MNC even if unethical methods are at your full disposal. Try it out and you'll get what i mean.